Our Vision
What is mobility for you?
For us at Volkswagen Group Australia it is much more than just a way to transport you from one place to another. It is an opportunity to connect with each other, to enrich lives and contribute to a sustainable future. Lead by our mantra: “Global excellence. Local Precision. United in Purpose.” we put innovation and a positive impact for the future at the heart of our strategic setup, daily business and decision making.
Shaping the mobility of tomorrow for future generations in Australia
Winning hearts since 1949, the Volkswagen Group stands at the forefront of a rapidly evolving automotive landscape: one defined by disruptive technologies, shifting global trade dynamics, evolving customer needs and new competitors entering the scene at unprecedented speed. Guided by our global strategy “Mobility for Generations”, which looks ahead to 2035, we are actively shaping the transformation of the industry as a global driver of automotive technology.
For us, the automobile has always been more than a simple means of transport. For us, it is a symbol of freedom, individuality and fascination. As the future unfolds, new ownership models such as leasing, renting and subscription services are redefining the concept of mobility, while battery electric and plug-in hybrid vehicles gain momentum worldwide. Semi-autonomous driving is on track to become the new norm and vehicles are rapidly becoming entire digital ecosystems where brand, design, technology and software functions are key differentiators.
With our legacy built on innovation and a clear strategic vision defined by purpose, Volkswagen Group Australia is not just adapting to change - we are leading it. At the core of this strategy is our unwavering commitment to customer-centric mobility. This ensures that every technological leap, every design evolution and every strategic decision is made with people at the heart. As vehicles become smarter, cleaner and more connected, we remain focused on delivering experiences that inspire freedom, individuality and trust. Backed by a robust global and regional strategy as well as a deep understanding of local needs, we are confidently steering towards a future where mobility is not only sustainable and seamless, but deeply personal. The road ahead is transformative and Volkswagen Group Australia is ready to lead the way.
Your pace. Our Power. Driving Electric Mobility Forward.
The future of mobility is electric and we are charging ahead with confidence. But we know that every journey is unique and everyone adapts to change in their own pace, which is why Volkswagen Group Australia remains committed to offering a flexible portfolio that meets our customers where they are today, while guiding them towards a more eco-conscious tomorrow.
You might wonder how we are doing that? As part of our commitment to sustainability, innovation and smarter mobility, Volkswagen Group Australia is transforming the way Australians move, live and connect in the future. Our electric vehicle strategy is more than just a shift in technology. It is a bold step towards a cleaner and more connected future. With a growing portfolio of electric vehicles across all our brands Volkswagen Passenger Vehicles, Audi, Škoda, CUPRA and Volkswagen Commercial Vehicles - we aim to become the leading European EV provider in Australia.
In 2023 and 2024, the Group laid a strong foundation for its electric future by expanding its portfolio of battery electric vehicles (BEVs), including the introduction of the Audi Q8 e-tron or the Audi SQ8 e-tron to the Australian market. These launches marked a significant step in integrating electric mobility into the Group’s broader sales strategy. By 2025, this momentum continued with the introduction of additional BEVs – such as the debut of the iconic Volkswagen ID. Buzz , Volkswagen ID. Buzz Cargo, Volkswagen ID. 4, Volkswagen ID. 5 or Audi Q4 e-tron and Audi Q6 e-tron. In 2026, Volkswagen Group Australia will expand its offering with the introduction of 10 new Plug-in Hybrid Electric Vehicle (PHEV) models across our brands.
Our mission is clear: to make electric mobility more practical, more exciting, more accessible and more integrated into everyday life. This multi-year transformation positions Volkswagen Group Australia to become the leading European EV provider in the region and is a testament to how we are shaping tomorrow, by electrifying today.
On EV
One of the prime examples how Volkswagen Group Australia is accelerating the shift towards electric mobility, is our local program called On EV. This initiative is a collaborative effort spanning across all of our brands: Volkswagen Passenger Vehicles, Audi, Škoda, CUPRA and Volkswagen Commercial Vehicles. It is designed to support Australian consumers in their transition to electric vehicles by offering a growing portfolio of EV models, delivering ease of mind by expanding charging infrastructure and enhancing customer service around electric mobility. With more all-electric models on the horizon, Volkswagen Group Australia is not only delivering cutting-edge technology but also investing in partnerships and community engagement to make sustainable driving more accessible, fun and practical for Australians.
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We are shaping the future of Australian mobility - leading the shift with bold ambition and next-generation solutions to become the nation’s most desirable provider.
